As a personal trainer, clientele is biggest obstacle you will face, mostly because it is what your job revolves around and is what pays the bills, therefore it is important to ensure you have both desirable and sufficient amount of clients to support your backbone as a personal trainer. Finding clients can be tough, especially given the number of personal trainers searching for new clients as you read this, but there are ways of optimising your search. Let’s have a look at some of them:
5. Don’t put yourself in a niche from day 1
In the start of your career it can be very hard to attract a large client base, especially due to your lack of experience which will also translate over to potential clients who might not trust you initially to be the person who transforms them and helps them to reach their goals. However, if you avoid limiting yourself to a specific type of client and instead open up your search to a variety of client types, you mind find more success through this option, then later on in your career you can start creating a niche which you work best in.
4. Social media
Digital marketing is big green light in the fitness industry, it has resulted in exponetial growth for many fitness professionals and enthusiasts. It would be counter intuitive to not publicise your personal training career on at least some of the social media platforms. By doing this, you are increasing your exposure to wider range of potential clients, which may prove more and more useful over time as your page and following grow. If you post videos/images of you training your clients on instagram for example, people online will be able to see your work and feel more comfortable trusting you to be their trainer, especially if they see a person being trained who is similar to themselves.
3. Referrals
As you become more experienced in the industry, a major source of clients will soon come from current clients making refferals to friends/peers who they believe would be suitable to train with you. This kind of gesture generally happens over a long period of time and rarely happens in the infant stages of a personal trainers career. However, when it does happen, the referrals can end up being your most loyal clients along with the clients who referred them.
2. Confidence in your product
Of course confidence in yourself is important, but confidence in what you are selling and the value of it, are just as imperative as the person selling it. Before you approach clients, you should know the exact value of what you are offering them and by enegaing with them, they should also know what they have been offered without any missing gaps. Explain to them what they are getting and what that will do for them and how this is the best option for them, because you know the value of what they are getting is exactly what you have to offer, confidence in your product.
1. Be yourself
Cliche as it may sound, be yourself is the number one most important trait for a personal trainer, because in the end the client is buying into your service because of you, not because of all the other points. The other points have no stand if this last point isn’t in check, you need to ensure your approach to your client is exactly who you are and this will not change when they become your client, they need to feel comfotable around your character and trust that you will relate to them in the same way as always. This will create loyalty and a friendly but professional relationship.
We hope you found this post useful and we wish you the best with your journeys as personal trainers. But for those of you who are not yet Level 3 qualified personal trainers and would like to be, please visit our main page where you can enquire about our courses.
Written by Daniyal Siddiqui.