Personal training can be an incredibly rewarding career, the feel-good feeling of helping others, the constant growth of knowledge and of course the pay. But when is the right time to increase your prices and what is the right amount to increase to? What about existing clients etc? These are just some of the topics we cover in this post to help you maximise your pay a trainer and ensure you are expanding your business. Because, at the end of the day, personal training is a scalable business and you should never sell yourself short. On a side note, we’d like to thank everyone for the positive feedback we’ve received on previous blogs; be sure to share and like on Facebook if you’d like to see more.
If you are busy, increase your prices.
Truly, this is probably the most important indicator to reassess your pricing and can sound obvious but it certainly misunderstood, mainly because trainers underestimate what busy means. If you are seeing client after client, back to back, slot after slot, and potential clients are waiting for you after training someone beforehand, bump your prices up. This is because potential clients now know you are a valued and credible trainer who takes their craft professionally. A client will see this and understand your worth when you then give your pricing. Note, any increased pricing should be subtle from your most recent pricing so as to not stir confusion or misunderstanding if word floats around with clients, you want clients to understand your prices have risen because your time and services are limited and it is not a matter of money, which ultimately would be the truth.
Increase your prices gradually
As mentioned above, be subtle. If you increase dramatically your service will just appear overpriced and unprofessional without a guarantee, which it most likely is. It needs to be clear that you are rising your prices as a result of recent circumstances such as time limitations. The best way to justify an increase in price is to then do it gradually, this shows that as your services are becoming more popular and your time is on demand, the prices must subsequently increase. This leads us to our final point:
Patience
Like with everything, patience is key. Sometimes, the desire to grow a business can come sooner than it should or sooner than the business is ready to expand. You have to be patient and know when the time is right, but at the same time not wait too long that you become known as the PT who offers competitive prices. Especially, if your desire is to offer a premium service. Use the two prior steps to set you up for pricing and use this final step throughout your journey as a trainer, always paying close attention to when you play your cards.
We hope you have enjoyed this post, please let us know if you found this post insightful and in the meantime why not check out some of our previous posts on our blog page. Alternatively, if you are interested in becoming a qualified personal trainer check out our main page for course information.
Written by Daniyal Siddiqui.